We started with where it goes
Most air conditioning companies decide the position on the day, with the customer standing there. We think that decision is the product, so we made it the first thing we do rather than the last.
The reason this exists
Nobody refuses air conditioning because it's expensive. They refuse because of where it would have to go.
Ask around and you’ll hear the same two sentences. One is “how many days a year would I even use it”. The other is “it’s not going on the front of the house”. The first has an answer — the same unit heats, and most of what it saves you comes in October and March rather than July. The second is the one the industry has no answer to at all.
That’s because of how the work is organised, not because installers don’t care. A gas engineer with four jobs booked and a boiler swap in the afternoon cannot spend an hour working out whether the pipework could go through the loft instead. The position gets chosen by whichever wall is nearest the condenser, and the customer finds out what that looks like once it’s on the wall.
Since May 2026 there’s a second reason to take it seriously. Installing without planning permission now depends on a sound calculation showing 37 dB or less at your neighbour’s windows, and that figure is decided almost entirely by where the outdoor unit sits. Placement stopped being a matter of taste and became the thing that determines whether the job is legal. We wrote the guide on it, because almost everything published about this is still describing the old rules.
What we decided
Four decisions, and the cost of each
These are the choices that make us different, and each of them costs us something. That's how you can tell they're real.
Publish the prices
Almost nobody in UK air conditioning does, because a vague number is easier to revise upward after a visit. It costs us the ability to price by postcode or by how the driveway looks.
Survey before we sell
Ninety minutes, with the sizing and the noise calculation shown to you. It costs us margin on every job and it loses us the customers who only wanted the cheapest number.
Design the placement first
A drawing you sign off before anything is drilled. It costs us a day of scheduling per job and it is the entire reason the company exists.
Say when it's the wrong product
If you want to replace a boiler and heat a whole house, that's air-to-water and we don't fit it. It costs us the sale and saves you eight thousand pounds of the wrong system.
Who turns up, and how we stand behind them
We cover the whole of the UK, which means the engineer at your door is a local independent installer working to our specification — not someone we employ. That's worth being straight about, because it changes what accountability can honestly mean.
Independent F-Gas installers are, as a rule, technically excellent. What they generally don’t have is a website worth reading, published pricing, or the time to have a design conversation — which is why getting a quote takes three phone calls. Our job is to supply those things: the specification, the drawing, the fixed price and the booked date. Their job is the part they’re already good at.
What we deliberately don’t claim is that we’re your local firm. At national scale that would be a lie, and it’s the exact claim the boiler platforms make while operating the same way we do. Accountability has to be procedural instead of personal, so it survives being scaled:
What we can prove on any job
- The engineer is named before the day, not on it
- F-Gas and public liability certification checked and in date — an expired certificate blocks the job being assigned at all
- The placement drawing they worked to, signed by you
- The MCS 020(a) sound calculation for the position as built
- Photographs of the finished work, and the commissioning paperwork issued on the day
What we won't pretend
- That we employ the engineer directly — we don't
- That we're a local business in your town
- That every engineer has worked with us for years; some will be on their first Duneair job
- That a network this size will never get one wrong. It will. What matters is what happens then.
Things we haven't done yet
We're new. You'll find no review count on this site, no “trusted by 2,000 homeowners”, and no photographs of installs we haven't carried out. Here is exactly where we are, so you can decide with the real information.
There is no portfolio page yet, because a portfolio of stock photography would contradict the one thing we’re asking you to believe. There are no testimonials, because we have no customers to quote. The reviews page will appear when there are reviews on it and not before.
What we can offer instead is everything that doesn’t depend on history: prices you can read without speaking to anyone, a survey you can judge on the day, a drawing you can refuse, and a deposit you can get back if the survey turns up something you don’t like. If being early makes you uneasy, that’s a reasonable position, and the guides are worth reading whether or not you buy from us.
What we're aiming at
An install you stop noticing within a week
Not an invisible one — the unit is on the wall and we're not going to pretend otherwise. But sited where your eye doesn't land, with the pipework boxed in and painted, and quiet enough that the argument becomes what to set it to rather than whether to have it.
Comp photography. Real installs will replace this the moment we have them.
Air conditioning you won’t wince at.
Judge it at the survey
That's genuinely the test. Ninety minutes, a drawing, and a number that doesn't move afterwards.
Buy a system outright and the survey is included. Book one on its own and it's £95, refunded in full against the order.